OUR PORTFOLIO

The Lookout, a vibrant entertainment company located in the heart of Cape Town. Specializing in curating immersive and unforgettable experiences, The Lookout sought to elevate its brand identity to better reflect its dynamic offerings and position in the entertainment industry.

Brand Essence and Values:

• Core Identity: Defined The Lookout’s core brand essence as a catalyst for extraordinary experiences, emphasizing values such as innovation, excitement, and cultural engagement.

• Mission and Vision: Articulated the brand’s mission to deliver unparalleled entertainment experiences and its vision to become the leading hub for diverse and creative events in Cape Town.

Skin by Zena Beauty Studio, a luxury beauty destination known for its personalized skincare treatments and innovative beauty solutions. This project aimed to redefine the brand’s identity, enhance its market positioning, and create a cohesive marketing plan to drive engagement and growth.

Brand Identity Development:

• Brand Positioning: Established Skin by Zena’s positioning as a cutting-edge beauty studio specializing in customized skincare and advanced beauty treatments. The focus was on delivering a luxurious and transformative client experience.

• Visual Identity: Redesigned the brand’s visual elements, including the logo, color scheme, and typography. The new identity reflects sophistication and modernity, with a serene palette inspired by natural skincare elements and elegance in beauty.

The rebrand included the development of a new logo, color palette, typography system, and overall brand aesthetic, designed to communicate calm, confidence, and clinical expertise. I created a refined visual direction that blended clean minimalism with soft, organic elements—emphasizing the brand’s commitment to quality, innovation, and natural beauty.

Key brand collateral included product packaging concepts, print materials, digital templates, and social media content, all designed to deliver a consistent and luxurious brand experience across physical and digital platforms.

Key Deliverables:

• Visual Identity Redesign

• Brand Guidelines & Style Direction

• Product Packaging & Label Design

• Social Media & Digital Templates

• Print & Marketing Collateral

The branding process involved the creation of a new logo, visual system, color palette, and typographic style, designed to communicate strength, clarity, and connection to the people. The identity was grounded in Pan-African symbolism and visual cues that resonate with the party’s mission to uplift communities and represent the voice of the ordinary citizen.

In addition to the core identity, I developed a range of branded materials for campaign use, including event banners, apparel, posters, social media content, and print collateral. The brand system was created to be highly adaptable for use in both grassroots outreach and national-level political communication.

Key Deliverables:

• Brand Identity Design (Logo, Typography, Color Palette)

• Political Campaign Collateral (Posters, Flyers, T-Shirts)

• Social Media Templates & Digital Graphics

• Event & Rally Branding Materials

• Visual Style Guide for Consistency

The project involved a complete overhaul of the brand’s identity, including logo redesign, color palette development, typography selection, and visual direction. I crafted a sophisticated brand system that balanced minimalism with rich, elegant detail—drawing inspiration from fine jewelry, classical design elements, and contemporary luxury aesthetics.

I also worked on developing brand collateral such as packaging mockups, social media templates, lookbook layouts, and digital assets, ensuring a seamless and luxurious brand experience across all touchpoints.

Key Deliverables:

• Brand Identity Redesign

• Visual Style Guide & Brand Toolkit

• Packaging & Print Collateral Design

• Digital Assets for Marketing & E-commerce

• Social Media Visual Direction