
Branding Services
At Nouveau, we build bold, meaningful brands that connect with people. Whether you’re launching something new or evolving an existing identity, we craft strategic and visually powerful solutions that elevate how your audience sees, feels, and experiences your brand.




Brand Strategy


We work closely with you to define the foundation of your brand, its purpose, positioning, and personality, ensuring that every decision is informed, intentional, and aligned with your long-term vision.
Our strategy services include:
Brand discovery & research
Audience insights & profiling
Competitor & industry analysis
Brand positioning & value proposition
Brand messaging, tone of voice & storytelling
Mission, vision & values development

Brand Identity Design


We create distinctive, scalable identity systems that bring your brand to life across every touchpoint. From logo design to full visual systems, our approach is rooted in creativity, craftsmanship, and consistency.
Identity design services include:
Logo design (primary, secondary, icon marks)
Complete visual identity systems
Colour palette & typography development
Graphic elements, patterns & iconography
Imagery direction & art direction

Brand Collateral


We design collateral that extends your identity into the real world, beautiful, functional, and aligned with your goals.
Collateral services include:
Business cards & stationery
Company profiles & brochures
Packaging design
Social media kits & templates
Presentation & pitch decks
Posters, signage & environmental branding

Brand Guidelines


We document your brand in a clear, practical guide that keeps your visual identity consistent, whether your team is designing in-house or partnering with other creatives.
Guidelines include:
Logo usage rules
Colour & typography systems
Layout & grid rules
Photography, iconography & illustration guides
Social media usage standards

Brand Communication


We craft communication that carries your brand’s voice across platforms, clear, consistent, and aligned with your identity and audience. Our approach blends storytelling with strategy to ensure your message lands with impact.
Brand communication services include:
Brand voice development
Copywriting for campaigns & brand materials
Tagline & slogan creation
Website & digital copywriting
Social media copy & content tone guides
Editorial style guidelines
Internal brand communication systems
Key messaging for marketing & advertising

Frequently asked questions
What is included in a full branding package?
Our full branding package includes brand strategy, visual identity design, communication development, and brand guidelines. This typically covers logo design, colour and typography systems, brand messaging, tone of voice, collateral design, and a complete brand style guide. Additional items like packaging or social media kits can be added depending on your needs.
How long does the branding process take?
The timeline depends on the project’s scope, but a complete branding process usually takes 4–8 weeks. Strategy and research happen first, followed by design development, revisions, and guideline creation. We always provide a clear timeline before starting your project.
Do you offer rebranding or brand refresh services?
Yes. We work with both new and established brands. Whether you need a light refresh, an updated visual identity, or a full strategic rebrand, we help you evolve your brand while maintaining clarity, consistency, and modern relevance.
What do I need to provide before starting my branding project?
We begin with a brand discovery session to gather everything we need. Clients usually provide background information about the business, target audience details, existing brand materials (if any), and examples of brands they admire. If you don’t have any of this, we guide you through the process step-by-step.
Will I receive all the files and assets after the project is complete?
Absolutely. At the end of your project, you receive a complete brand package including all logo formats (AI, EPS, PNG, JPG, SVG), typography files (if applicable), colour codes, design elements, and a brand guidelines document. You own all final approved designs.
Can I request additional items after the branding is complete?
Yes, we offer ongoing design support. You can request extra branding materials such as packaging, website design, social media templates, brochures, or marketing campaigns. Our services are fully scalable as your brand grows.
Get in touch
info@nouveaucompany.com
Connect
+27 67 833 0158
Durban, Kwa-Zulu Natal, South Africa
Monday - Friday 08:00 - 17:00.
Saturday - Sunday Closed
Public Holidays: Closed
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